Privacy Policy

We collect the following categories of information:

• Contact & account information — name, email, password (hashed), phone number, shipping and billing address.
• Order & payment information — items purchased, order value, coupon codes, and a payment-processor token. We never store your full card number on our servers; Stripe and PayPal handle that directly.
• Behavioral & device information — pages viewed, products viewed, cart contents, IP address, browser type, device identifiers, and cookies/local-storage tokens used to keep you signed in.
• Marketing preferences — if you subscribe to emails (e.g. via our exit-intent WELCOME10 offer), we record your consent.
• User-generated content — reviews, questions, photos and profile info you choose to share on the Site.

We use the information to:

• Process orders, take payment, and deliver products
• Send transactional emails (order confirmation, shipping, returns)
• Send marketing emails you have opted into (you can unsubscribe any time)
• Provide customer support and respond to questions
• Personalize your experience (product recommendations, recently-viewed strip, loyalty tiers)
• Detect fraud and enforce our Terms of Service
• Comply with legal obligations (tax, accounting, law-enforcement requests)

We do not sell your personal information. We share it only with:

• Payment processors — Stripe and PayPal, to complete transactions. Their privacy policies apply to those transactions.
• Shipping carriers — USPS, FedEx, UPS, DHL, or the fulfillment partner attached to your order, so they can deliver it.
• Email delivery — Resend, for transactional and marketing emails.
• Analytics & advertising partners — Meta, Google, TikTok, Snapchat (only when their pixels are enabled) to measure ad performance. These platforms may receive hashed identifiers and event data such as page views and purchase totals.
• Legal authorities — when required by law, subpoena or court order.

We use first-party cookies and localStorage tokens to keep you signed in, remember your cart and wishlist, and power the recently-viewed strip. We may also use third-party pixels (Meta, Google, TikTok) to measure the effectiveness of our ads. You can disable cookies in your browser settings, but parts of the Site may not function properly.

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct or update inaccurate information
• Delete your account and personal data (subject to legal record-keeping obligations)
• Object to or restrict certain processing
• Withdraw consent to marketing emails at any time
• Port your data to another service
• Lodge a complaint with your local data-protection authority

To exercise any of these rights, email support@novalynxtech.com with the subject line "Privacy request". We will respond within 30 days.

We keep your account and order information as long as your account is active and for a reasonable period afterward for accounting, tax and warranty purposes (typically up to 7 years). Marketing subscribers are retained until they unsubscribe.

We use industry-standard measures — HTTPS/TLS everywhere, bcrypt password hashing, encrypted database connections, JWT session tokens — to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

The Site is not directed at children under 13, and we do not knowingly collect personal information from anyone under 13. If you believe a child has provided us with their information, contact us and we will delete it.

If you are located outside United States, please note that your information may be transferred to and processed in United States, where data-protection laws may be different. By using the Site you consent to that transfer.

We may update this policy from time to time. Material changes will be highlighted on the Site or emailed to you. The "Last updated" date at the top of this page indicates when it was most recently revised.

Questions about this policy? Reach us at support@novalynxtech.com or by mail:

NovalynxTech
3650 Tates Creek Road, Lexington, KY 40517, United States